July 13th 2019
New spectacular film for ecobee produced by Tendril and directed and designed by another FF director: Shane Griffin.
Ecobee is a smart home company that makes intuitive and beautiful smart thermostats. This year the company challenged itself to elevate its creative expression and introduce its latest innovation - the new ecobee SmartThermostat with voice control. Tendril were approached to help ecobee enhance their visual communication and create a film to convey ecobeeʼs mission to make it easy and affordable for homeowners to reduce their environmental footprint while enhancing the way they experience comfort.
The studio explored visual representations of the ecobee SmartThermostatʼs effect on both the home and the environment, while showcasing its sleek engineering. The product is displayed like a jewel, a dark reflective stone with beautiful highlights that romance its crisp edges. A key creative challenge was in visualizing invisible forces and representing them in an abstract and artistic way, while conceptually tying them back to the narrative. With everything being so subjective, it was paramount that we created the right mood and feel.
Because there are simulations in nearly every shot, it was a fun technical challenge to animate these magical dynamic objects in a realistic way, even though the viewer is consuming them through a stylized lens. Simulating cloth, rigid bodies, recursive growth, branching, and foliage, we produced many complex setups and custom tools.
Delight your eyes with some beautiful stills from the project: