BlinkMyBrain directs ‘Paste’ for WeTransfer

June 29th 2020

WeTransfer’s original vision was always for users to send files as quickly and easily as possible. Now the company is turning its attention to another issue for modern workers: presentations and decks. And so, they created Paste, an easy new tool created to give a designer-quality look to anyone’s presentation.  

Wetransfer tapped BlinkMyBrain to craft and direct a film to promote the service in his own imitable style.  The result is a one minute piece that talks about process and ideas, creativity and self-doubt, even arguments we have with ourselves, all in the making of things that, once they’re done, might seem so simple.